Creative Direction
ART Direction
Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Good Boy Creative

Partner: Good Boy Creative

Partner: Good Boy Creative

Day 6 Tease

Day 6 Tease

Day 6 Tease

XERXIA and KRÜ are no strangers to high-stake matches at international events. Two of the most experienced teams at Champions will do battle to see who will live another day in the tournament. There’s no room for mistakes in this elimination match.

campaign team

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Tracy Fu

Producers

Sloane Delancer

Ricardo Jimenez

Features

Good Boy Creative

Films in this Campaign

2022: VALORANT Champions Istanbul

Champions 2022 Skin Reveal

Champions 2022 Skin Reveal

Fire Again

Fire Again

FEAR/NONE

FEAR/NONE

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Eric Margusity © 2025

Eric Margusity © 2025