Creative Direction
ART Direction
Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Massive Assembly

Partner: Massive Assembly

Partner: Massive Assembly

That New Fire

That New Fire

That New Fire

A new era. It's time for #ThatNewFire.

campaign team

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

DJ

Producers

Jenna Cedicci

Features

Good Boy Creative

Films in this Campaign

2021: VALORANT First Strike

Welcome to the VCT

Welcome to the VCT

That New Fire

That New Fire

Eric Margusity © 2025

Eric Margusity © 2025