VALORANT Masters Copenhagen

OVERVIEW

Creative Direction
ART Direction
Copywriting
Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: We Are Royale

Partner: We Are Royale

Partner: We Are Royale

Experimenting with living key art and pro representation —

Experimenting with living key art and pro representation —

Experimenting with living key art and pro representation —

As with many of our Masters campaigns, we pushed into experimental territories with the work. For the first time in VCT work, we brought our pros into the film for the first time, rendering the pro FNS as the lead. To top it off we created a living key art that represented the 12 teams of the event. Each day it was updated to reflect the movement of teams through the bracket, leaving one totem left standing.

"That's actually pretty dope.👏"

Our merch line saw the continuation of the "AURORA" series with an inverted rendition of the previous sweatshirt. Ultimately becoming the most well-loved sweatshirt of the VCT's history. We're lucky to have inside of VALORANT a series of billboards and posters in each map where we can plaster marketing materials for each event. As part of our narrative of the year, we took a leap of faith and brought vignettes of the pros into the in-game marketing for the first time.

"That's actually pretty dope.👏"

"That's actually pretty dope.👏"

Our merch line saw the continuation of the "AURORA" series with an inverted rendition of the previous sweatshirt. Ultimately becoming the most well-loved sweatshirt of the VCT's history. We're lucky to have inside of VALORANT a series of billboards and posters in each map where we can plaster marketing materials for each event. As part of our narrative of the year, we took a leap of faith and brought vignettes of the pros into the in-game marketing for the first time.

Our merch line saw the continuation of the "AURORA" series with an inverted rendition of the previous sweatshirt. Ultimately becoming the most well-loved sweatshirt of the VCT's history. We're lucky to have inside of VALORANT a series of billboards and posters in each map where we can plaster marketing materials for each event. As part of our narrative of the year, we took a leap of faith and brought vignettes of the pros into the in-game marketing for the first time.

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read the Manga

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campaign team

Brand Lead

Katie Simpson

Creative Director

Eric Margusity

Art Director

Tracy Fu

Producers

Sloane Delancer

Tamara Henderson

Ricardo Jimenez

Production

We Are Royale

Features

Good Boy Creative

Eric Margusity © 2025

Eric Margusity © 2025