After years of global taglines sticking to English ( or in one case, Latin ), I felt it was high-time to lead with the local language of our host cities. "A Nuestra Manera" paved the way from merch to print to all of our visual communications, with a secondary translation for the rest of our markets right beside it. For English speakers, that translated to "Our Way". For other markets, our partner teams got into the project files so nobody was left behind on understanding what our campaign was about.