Eric Margusity / Case Study

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About

Eric Margusity / Case Study

Portfolio

About

Campaigns

Films

Digital

Links

About

Database

Eric Margusity / Case Study

Portfolio

About

Campaigns

Films

Digital

Links

About

Database

VALORANT Masters Tokyo

OVERVIEW

Redefining VCT creative with an all-new art and storytelling approach

At the top of 2023, we decided we needed to rethink our overall VCT expression. 2022 was AWESOME, but we got a little too dark and edgy at times. With Masters Tokyo as my first Campaign of the year, I knew we had to mix things up. Past events typically relied on an edgy promo film to lead the way for our entire event expression. For this campaign I started with the art ( made a full blown single-issue manga out of it ) and built up from there. All under the guise of challenging our pros to RANK UP! at this critical juncture in the season of our sport.

"Holy mother of all that’s good this video BANGS I got goosebumps."

Yinsu Collins, VCT Host

Taking a new approach transformed the way we approach event experience. Our show floor was more artful, the storytelling was more powerful, and fans were treated to a "more VALORANT" event than ever before. And fans showed up. Packed seats every day of the tournament, pros pausing for photos and high-fives on their walk-outs. Masters Tokyo raised the bar for VCT events.

"Holy mother of all that’s good this video BANGS I got goosebumps."

Full Portfolio

Taking a new approach transformed the way we approach event experience. Our show floor was more artful, the storytelling was more powerful, and fans were treated to a "more VALORANT" event than ever before. And fans showed up. Packed seats every day of the tournament, pros pausing for photos and high-fives on their walk-outs. Masters Tokyo raised the bar for VCT events.

Guiding Manifesto

You’re locked in,
The light is fleeting.

Drop the old strats,
Hit that new grind.

The untested, the wild, the unpredictable,
The tools of a dreamer.

In service of the goal,
Every episode, event, and match.

The drive behind the grind…
Don’t waste a second—
Rank Up

You’re locked in,
The light is fleeting.

Drop the old strats,
Hit that new grind.

The untested, the wild, the unpredictable,
The tools of a dreamer.

In service of the goal,
Every episode, event, and match.

The drive behind the grind…
Don’t waste a second—
Rank Up

You’re locked in,
The light is fleeting.

Drop the old strats,
Hit that new grind.

The untested, the wild, the unpredictable,
The tools of a dreamer.

In service of the goal,
Every episode, event, and match.

The drive behind the grind…
Don’t waste a second—
Rank Up

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read the Manga

— SLIDE Right —>

Read the Manga

— SLIDE Right —>

  • End of Manga

  • End of Manga

campaign team

Brand Lead

Katie Simpson

Creative Director

Eric Margusity

Art Director

Wu Lew

Producers

Lisa Liu

Ricardo Jimenez

Features

Good Boy Creative

Films in this Campaign

2023: VALORANT Masters Tokyo

RANK UP!

RANK UP!

RANK UP!

Chasing Dreams, Building Legacies // Tokyo

Day 2 Tease

Day 3 Tease

Day 4 Tease

Day 5 Tease

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Chasing Dreams, Building Legacies // Tokyo

Day 2 Tease

Day 3 Tease

Day 4 Tease

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Chasing Dreams, Building Legacies // Tokyo

Day 2 Tease

Day 3 Tease

Day 4 Tease

Load More

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Eric Margusity © 2025

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Eric Margusity © 2025