HP Omen: Gamewaves
OVERVIEW
An unforgettable interactive booth for League of Legends fans and more
Wieden+Kennedy Shanghai come to us with a dream, to measure the brainwaves of League of Legends players and map them to a visualizer. Also giant brains. In the air, on the ground, and brain helmets. Brains everywhere.
My role focused on the booth design and layout, working directly with our 3D artists to achieve the brainiest booth around for China Joy 2019. It was awesome.
Agency
North Kingdom
Brand Lead
W+K Shanghai
Creative Director
Eric Margusity
Art Director
Aaron Mcguire
Producer
Aneisa Hagen Nina Amjadi Derek Richmond
Design
Alex Freeman Patrick Letourneau
Motion
Nick Scarcella Todd Hersey Clara Bacou Spencer Wainacht
Development
Chris Coniglio Nick White
