Last Shot ft. templuv & 347aidan
OVERVIEW
The Anatomy of a Clutch
With this year's thematic of "Born to Burn" being a thematic of reflecting every player's experience with VALORANT in some way… we challenged ourselves to come up with an idea that everyone has felt. The heart-racing, chest-thumping, sweaty-hand-making experience of clutching out for your team.
But we needed to get it right. Because "The Clutch" isn't just about playing better, or hitting impossible shots. The Clutch is about finding the willpower to dig deep when all is lost, to push anyway, to evolve in real-time, and to show up for your team.
And so, "The Anatomy of a Clutch" was born.
In collaboration with our partners at WIZZ, we broke "The Anatomy of a Clutch" into twelve steps, each targeting a specific experience of what it's like to be in the shoes of a player pulling off the impossible.
Motivation
Execution of the Plan
The Plan Falls Apart
All is Lost
Enemy Pressure
Stroke of Luck
Survival
Winnable
Enraged
Clear Comms
The Final Duel
Victory
And players loved it! For our dedicated audiences, they referred to the video as the best animation Riot has made for a VCT music video, ever. That's saying something.
And for the actual anthem itself, well, we went for broke and chased after a unique sound. Something that felt like it had its roots in a more modern sound, shying away from the EDM that has marked the anthems of past years.
As part of the process, I reviewed hundreds of tracks from various artists in collaboration with our music partners at Riot. One day a track popped up that just had that unique sound in its bones. That something you can't quite describe, but you know is right.
We chased after it. And we chased. And we chased some more. Entire portions of the track were rewritten, rethought, reconfigured… until finally we landed Last Shot.
A track about the clutch, about the journey of evolution, about your past following you around reminding you that you'll never be enough… and then staring it in the face and not just proving but BELEIVING that you are. That you can be. That if this is your Last Shot, that you'll make it count.
Agency
Riot Games
Brand Lead
Katie Simpson
Creative Director
Eric Margusity
Producer
Maya Ozasa
Production
Wizz / CRCR
