Creative Direction

ART Direction

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Good Boy Creative

Partner: Good Boy Creative

Partner: Good Boy Creative

Day 10 Tease

Day 10 Tease

Day 10 Tease

Our final four have arrived. The crowd is in their seats. The gods meet. Stage 2 Masters has been leading up to this day, where the best of the best battle for glory. Once the first rematch of rivals concludes, the embodiments of chaos and order will clash. Paper Rex is known for flashy and aggressive play that leaves the opponents bewildered. OpTic personifies slow and calculated play, striking at every weakness they are presented with. In a match of fire and ice, only one can reign supreme.

campaign team

Brand Lead

Katie Simpson

Creative Director

Eric Margusity

Art Director

Ash Moon

Producers

Features

Good Boy Creative

Films in this Campaign

2022: VALORANT Masters Copenhagen

False Gods [True Idols]

PROMO

Jul 5, 2022

False Gods [True Idols]

The True Idols of Masters

FEAT

OVERNIGHT

Jul 10, 2022

The True Idols of Masters

Day 2 Tease

OVERNIGHT

Jul 11, 2022

Day 2 Tease

Day 3 Tease

OVERNIGHT

Jul 12, 2022

Day 3 Tease

OVERNIGHT

Jul 12, 2022

Day 3 Tease

Day 4 Tease

OVERNIGHT

Jul 13, 2022

Day 4 Tease

OVERNIGHT

Jul 13, 2022

Day 4 Tease

Day 5 Tease

OVERNIGHT

Jul 14, 2022

Day 5 Tease

OVERNIGHT

Jul 14, 2022

Day 5 Tease

Day 6 Tease

OVERNIGHT

Jul 15, 2022

Day 6 Tease

OVERNIGHT

Jul 15, 2022

Day 6 Tease

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Eric Margusity © 2024

Eric Margusity © 2024