Creative Direction

ART Direction

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Good Boy Creative

Partner: Good Boy Creative

Partner: Good Boy Creative

Lower Finals Tease

Lower Finals Tease

Lower Finals Tease

Two Western teams remain standing in Copenhagen. In one corner, we have the reigning Masters winners – North America’s OpTic Gaming. In the other is EMEA’s FunPlus Phoenix, who have risen through the ranks. After two weeks of action, only one can advance from this best-of-five to play in the grand finals against Asia-Pacific’s Paper Rex.

campaign team

Brand Lead

Katie Simpson

Creative Director

Eric Margusity

Art Director

Ash Moon

Producers

Features

Good Boy Creative

Films in this Campaign

2022: VALORANT Masters Copenhagen

False Gods [True Idols]

PROMO

Jul 5, 2022

False Gods [True Idols]

The True Idols of Masters

FEAT

OVERNIGHT

Jul 10, 2022

The True Idols of Masters

Day 2 Tease

OVERNIGHT

Jul 11, 2022

Day 2 Tease

Day 3 Tease

OVERNIGHT

Jul 12, 2022

Day 3 Tease

OVERNIGHT

Jul 12, 2022

Day 3 Tease

Day 4 Tease

OVERNIGHT

Jul 13, 2022

Day 4 Tease

OVERNIGHT

Jul 13, 2022

Day 4 Tease

Day 5 Tease

OVERNIGHT

Jul 14, 2022

Day 5 Tease

OVERNIGHT

Jul 14, 2022

Day 5 Tease

Day 6 Tease

OVERNIGHT

Jul 15, 2022

Day 6 Tease

OVERNIGHT

Jul 15, 2022

Day 6 Tease

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Eric Margusity © 2024

Eric Margusity © 2024