Creative Direction

ART Direction

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Good Boy Creative

Partner: Good Boy Creative

Partner: Good Boy Creative

Day 15 Tease

Day 15 Tease

Day 15 Tease

The penultimate match of VALORANT Champions has arrived. Today, Korea’s DRX and NA’s OpTic will meet in the Lower Bracket Final. After a year of hard fought battles, both teams find themselves in a match that could punctuate their entire season. DRX have been riding on a dream all tournament long. After breaking their 5th place curse, they’ve continued to shatter all expectations set for them at this tournament. Now, they find themselves confronted with one more test: conquering their demon OpTic.

campaign team

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Tracy Fu

Producers

Sloane Delancer

Ricardo Jimenez

Features

Good Boy Creative

Films in this Campaign

2022: VALORANT Champions Istanbul

Champions 2022 Skin Reveal

FEAT

PROMO

Aug 19, 2022

Champions 2022 Skin Reveal

Fire Again

FEAT

MUSIC VIDEO

Aug 22, 2022

Fire Again

FEAR/NONE

FEAT

PROMO

Aug 25, 2022

FEAR/NONE

Welcome to the Finale of VCT '22

FEAT

OVERNIGHT

Aug 31, 2022

Welcome to the Finale of VCT '22

FEAT

OVERNIGHT

Aug 31, 2022

Welcome to the Finale of VCT '22

Day 2 Tease

OVERNIGHT

Sep 1, 2022

Day 2 Tease

OVERNIGHT

Sep 1, 2022

Day 2 Tease

Day 3 Tease

OVERNIGHT

Sep 2, 2022

Day 3 Tease

OVERNIGHT

Sep 2, 2022

Day 3 Tease

Day 4 Tease

OVERNIGHT

Sep 3, 2022

Day 4 Tease

OVERNIGHT

Sep 3, 2022

Day 4 Tease

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Eric Margusity © 2024

Eric Margusity © 2024