Creative Direction

ART Direction

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Good Boy Creative

Partner: Good Boy Creative

Partner: Good Boy Creative

Day 3 Tease

Day 3 Tease

Day 3 Tease

No one expected this. A rematch between the Masters Reykjavik finalists OpTic and LOUD in group stage with elimination on the line. Just a few months ago, these two teams were untouchable titans of the sport, now they both find themselves at their lowest point in Copenhagen. One team will walk away as true gods, and the other will be proven a false idol.

campaign team

Brand Lead

Katie Simpson

Creative Director

Eric Margusity

Art Director

Ash Moon

Producers

Features

Good Boy Creative

Films in this Campaign

2022: VALORANT Masters Copenhagen

False Gods [True Idols]

PROMO

Jul 5, 2022

False Gods [True Idols]

The True Idols of Masters

FEAT

OVERNIGHT

Jul 10, 2022

The True Idols of Masters

Day 2 Tease

OVERNIGHT

Jul 11, 2022

Day 2 Tease

Day 3 Tease

OVERNIGHT

Jul 12, 2022

Day 3 Tease

OVERNIGHT

Jul 12, 2022

Day 3 Tease

Day 4 Tease

OVERNIGHT

Jul 13, 2022

Day 4 Tease

OVERNIGHT

Jul 13, 2022

Day 4 Tease

Day 5 Tease

OVERNIGHT

Jul 14, 2022

Day 5 Tease

OVERNIGHT

Jul 14, 2022

Day 5 Tease

Day 6 Tease

OVERNIGHT

Jul 15, 2022

Day 6 Tease

OVERNIGHT

Jul 15, 2022

Day 6 Tease

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Eric Margusity © 2024

Eric Margusity © 2024