Creative Direction

ART Direction

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Good Boy Creative

Partner: Good Boy Creative

Partner: Good Boy Creative

Day 4 Tease

Day 4 Tease

Day 4 Tease

In a tournament full of heroes and villains, the defending Masters winners, OpTic Gaming, are embracing the massive target on their back. KRÜ Esports are aiming to eliminate another NA team in the group stages. Meanwhile all eyes are on the Northeption match up against FPX.

campaign team

Brand Lead

Katie Simpson

Creative Director

Eric Margusity

Art Director

Ash Moon

Producers

Features

Good Boy Creative

Films in this Campaign

2022: VALORANT Masters Copenhagen

False Gods [True Idols]

PROMO

Jul 5, 2022

False Gods [True Idols]

The True Idols of Masters

FEAT

OVERNIGHT

Jul 10, 2022

The True Idols of Masters

Day 2 Tease

OVERNIGHT

Jul 11, 2022

Day 2 Tease

Day 3 Tease

OVERNIGHT

Jul 12, 2022

Day 3 Tease

OVERNIGHT

Jul 12, 2022

Day 3 Tease

Day 4 Tease

OVERNIGHT

Jul 13, 2022

Day 4 Tease

OVERNIGHT

Jul 13, 2022

Day 4 Tease

Day 5 Tease

OVERNIGHT

Jul 14, 2022

Day 5 Tease

OVERNIGHT

Jul 14, 2022

Day 5 Tease

Day 6 Tease

OVERNIGHT

Jul 15, 2022

Day 6 Tease

OVERNIGHT

Jul 15, 2022

Day 6 Tease

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Eric Margusity © 2024

Eric Margusity © 2024