Creative Direction

ART Direction

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Good Boy Creative

Partner: Good Boy Creative

Partner: Good Boy Creative

Day 5 Tease

Day 5 Tease

Day 5 Tease

It's Elimination Day on Day 5 of VALORANT Champions! The pressure is on the International League Winners, Team Liquid or Loud. Who'll be the first team sent home? Then watch FPX Lysoar and opposing Sentinel T1 Munchkin face off to leave their mark in LA. The day ends with the much-hyped duelist matchup: Something and Paper Rex vs ZmjjKK and Edward Gaming. Winner goes to playoffs! No weak teams here, just pure, heart-stopping VALORANT! Let's go!

campaign team

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Wu Lew

Producers

Maya Ozasa

Sloane Delancer

Features

Good Boy Creative

Films in this Campaign

2023: VALORANT Champions Los Angeles

Champions 2023 Skin Reveal

PROMO

Jul 29, 2023

Champions 2023 Skin Reveal

Ticking Away

FEAT

MUSIC VIDEO

Jul 31, 2023

Ticking Away

Watch VALORANT Champions!

PROMO

Aug 2, 2023

Watch VALORANT Champions!

The Random: Part I

FEAT

Narrative

Aug 3, 2023

The Random: Part I

FEAT

Narrative

Aug 3, 2023

The Random: Part I

Opening Tease

FEAT

OVERNIGHT

Aug 6, 2023

Opening Tease

FEAT

OVERNIGHT

Aug 6, 2023

Opening Tease

Day 2 Tease

OVERNIGHT

Aug 7, 2023

Day 2 Tease

OVERNIGHT

Aug 7, 2023

Day 2 Tease

Day 3 Tease

OVERNIGHT

Aug 8, 2023

Day 3 Tease

OVERNIGHT

Aug 8, 2023

Day 3 Tease

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Eric Margusity © 2024

Eric Margusity © 2024