Creative Direction

ART Direction

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: WIZZ / CRCR

Partner: WIZZ / CRCR

Partner: WIZZ / CRCR

Fire Again

Fire Again

Fire Again

I set out with one goal in mind for the 2022 VALORANT Champions Music Anthem – Break every record we can for the largest cast of pros ever seen in an esports music video… And also make a banger of a track. We did both. At Riot Games, I wrote and sold the initial concept internally, and oversaw the production through to the last frame of "Fire Again".

campaign team

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Wu Lew

Producers

Sloane Delancer

Features

Good Boy Creative

Films in this Campaign

2022: VALORANT Champions Istanbul

Champions 2022 Skin Reveal

FEAT

PROMO

Aug 19, 2022

Champions 2022 Skin Reveal

Fire Again

FEAT

MUSIC VIDEO

Aug 22, 2022

Fire Again

FEAR/NONE

FEAT

PROMO

Aug 25, 2022

FEAR/NONE

Welcome to the Finale of VCT '22

FEAT

OVERNIGHT

Aug 31, 2022

Welcome to the Finale of VCT '22

FEAT

OVERNIGHT

Aug 31, 2022

Welcome to the Finale of VCT '22

Day 2 Tease

OVERNIGHT

Sep 1, 2022

Day 2 Tease

OVERNIGHT

Sep 1, 2022

Day 2 Tease

Day 3 Tease

OVERNIGHT

Sep 2, 2022

Day 3 Tease

OVERNIGHT

Sep 2, 2022

Day 3 Tease

Day 4 Tease

OVERNIGHT

Sep 3, 2022

Day 4 Tease

OVERNIGHT

Sep 3, 2022

Day 4 Tease

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Eric Margusity © 2024

Eric Margusity © 2024