VALORANT Champions Seoul

In a first for our campaign identity, we pulled heavily from the agent that we would later announce at grand finals. Metallic thorns and vines graced every Supernova backdrop, framed every print, and was the key identifying element of the new agent VYSE. WIth our most basic design cues coming from the Game, we took a crack at upleveling the sport by overhauling the art ethos entirely. Rather than pulling from that year's music video, I decided to see if we could bring the VALORANT art style to our campaign asset kit through a series of agent illustrations that would anchor the experience of the event.