VALORANT Champions İstanbul

This campaign was also the first time we had actually properly brought pros likenesses into the work. Up until this point, we typically would defer likeness for an "audience avatar" instead ( a fictional character ). Reason being it was, and still is incredibly difficult to predict which pros will be relevant by the time a campaign goes live. Campaigns have to start production up to 9 months in advance of their live date, and with a sport like the VCT, every selection is a hedged bet. Thankfully, we pulled it off and reimagined three of our pros with agent-inspired effects.