VALORANT Champions Los Angeles
OVERVIEW
Capturing all of the One More's of life, love, and legendary moments of esports play
I try to approach each campaign with a core truth. Something that hits as close to the heart of the problem. With Champions Los Angeles, we dug deep into the human experience. Of firefly speckled nights for one more game of tag. The reluctant yet beaming face of that extra scoop of ice cream. For the squad young and old, who just can't end on a loss. One More was our rallying cry for the human experience, for the player, for the pro, and for the fans
"Going over the plan with my team....about to play our first LAN. This takes me back. So many feelings."
Our campaign expression took inspiration from straight out of VALORANT. We translated what it's like to aim in in-game, into a living, moving system that could adapt and transform any surface. Pairing that with the art of the music video gave us a design system capable of endless potential. We used the heck out of it. Creative stretched across Los Angeles for the full month of the Champions experience. From pop-ups all over the city, a packed-to-the-brim fan fest, to a sold-out Kia Forum for our biggest Opening Ceremony yet. One More stirred the hearts of fans and pros alike. Culminating in an insane Grand Finals that saw Evil Geniuses lift the trophy, stand atop the tables, and proclaim to the haters "I don't give a fuck what you say about me"... Live, on broadcast!
"Going over the plan with my team....about to play our first LAN. This takes me back. So many feelings."
Our campaign expression took inspiration from straight out of VALORANT. We translated what it's like to aim in in-game, into a living, moving system that could adapt and transform any surface. Pairing that with the art of the music video gave us a design system capable of endless potential. We used the heck out of it. Creative stretched across Los Angeles for the full month of the Champions experience. From pop-ups all over the city, a packed-to-the-brim fan fest, to a sold-out Kia Forum for our biggest Opening Ceremony yet. One More stirred the hearts of fans and pros alike. Culminating in an insane Grand Finals that saw Evil Geniuses lift the trophy, stand atop the tables, and proclaim to the haters "I don't give a fuck what you say about me"... Live, on broadcast!
Guiding Manifesto
Whether young or old,
In the fields, on the courts,
or in front of a screen,
We’ve all heard the phrase;
To parents, friends, or teammates,
A request, a desire, or a rallying cry,
The words echo;
Be it the thrill of the game,
The hurt of a loss,
Or on the precipice of victory;
One more game…One more map,
One more round,
One left alive.
We scream together,
ONE MORE
Whether young or old,
In the fields, on the courts,
or in front of a screen,
We’ve all heard the phrase;
To parents, friends, or teammates,
A request, a desire, or a rallying cry,
The words echo;
Be it the thrill of the game,
The hurt of a loss,
Or on the precipice of victory;
One more game…One more map,
One more round,
One left alive.
We scream together,
ONE MORE
Whether young or old,
In the fields, on the courts,
or in front of a screen,
We’ve all heard the phrase;
To parents, friends, or teammates,
A request, a desire, or a rallying cry,
The words echo;
Be it the thrill of the game,
The hurt of a loss,
Or on the precipice of victory;
One more game…One more map,
One more round,
One left alive.
We scream together,
ONE MORE
Read the Manga
RANK UP! The Masters Tokyo One-Shot
Read the Manga
RANK UP! The Masters Tokyo One-Shot
Read the Manga
— SLIDE Right —>
Read the Manga
— SLIDE Right —>
End of Manga
End of Manga
End of Manga
End of Manga
End of Manga
End of Manga
End of Manga
End of Manga
campaign team
Brand Lead
Joe Elliott
Creative Director
Eric Margusity
Art Director
Wu Lew
Producers
Sloane Delancer
Maya Ozasa
Features
Good Boy Creative
Films in this Campaign
2023: VALORANT Champions Los Angeles
Ticking Away
Ticking Away
Watch Champions!
Watch Champions!
The Random: Part I
The Random: Part I
The Random: Part II
The Random: Part II
The Random: Part III
The Random: Part III
Champions 2023 Skin Reveal
Champions 2023 Skin Reveal
Ticking Away
Watch Champions!
The Random: Part I
Opening Tease // Los Angeles
Day 2 Tease
Day 3 Tease
Day 4 Tease
Day 5 Tease
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Opening Tease // Los Angeles
Day 2 Tease
Day 3 Tease
Day 4 Tease
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Opening Tease // Los Angeles
Day 2 Tease
Day 3 Tease
Day 4 Tease
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