So You Want To Watch Worlds
OVERVIEW
Educational content about esports... that even our parents could follow —
My first production at Riot was to: "Explain League of Legends to someone who doesn't know what League is." Difficulty: Impossible.
During the pre-production window, I storyboarded the initial creative, and ultimately led our production partner to land a film "better than the in-game tutorial."
Agency
Riot Games
Brand Lead
Joe Elliott
Creative Director
Eric Margusity
Art Director
Eric Margusity
Producer
Jenna Cedicci
Production
Passion Pictures
