VALORANT Masters Berlin

OVERVIEW

Creative Direction

ART Direction

Copywriting

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Massive Assembly

Partner: Massive Assembly

Partner: Massive Assembly

Art is Eternal, Life is Short; The VCT goes unapologetically global —

Our second international event ever saw the bar step up massively. We went from 8 teams at the prior event to 16. The atmosphere, the creative, we knew we were onto something. One of my favorite campaigns of all time, Masters Berlin 2021 went hard on translation, bringing our latin tagline into something understood by all.

"INJECT THIS INTO MY VEINS NOW."

The campaign wasn't just moody with the heady tagline approach, it was expressive, vibrant, and colorful. Our design language freshened up the edgy darkness of the previous campaign, while the music and lighting worked to create something memorable for our VCT audience. The expressive multi-language approach in the film was easy to translate to the event venue. Every on stage graphic was translated into multiple languages for broadcast, and would then flash between the various translations anytime there was a time-out, tech pause, etc.

"INJECT THIS INTO MY VEINS NOW."

"INJECT THIS INTO MY VEINS NOW."

The campaign wasn't just moody with the heady tagline approach, it was expressive, vibrant, and colorful. Our design language freshened up the edgy darkness of the previous campaign, while the music and lighting worked to create something memorable for our VCT audience. The expressive multi-language approach in the film was easy to translate to the event venue. Every on stage graphic was translated into multiple languages for broadcast, and would then flash between the various translations anytime there was a time-out, tech pause, etc.

The campaign wasn't just moody with the heady tagline approach, it was expressive, vibrant, and colorful. Our design language freshened up the edgy darkness of the previous campaign, while the music and lighting worked to create something memorable for our VCT audience. The expressive multi-language approach in the film was easy to translate to the event venue. Every on stage graphic was translated into multiple languages for broadcast, and would then flash between the various translations anytime there was a time-out, tech pause, etc.

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read in Fullscreen

Read the Manga

— SLIDE Right —>

Read the Manga

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campaign team

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Tracy Fu

Producers

Jenna Cedicci

Tamara Henderson

Production

Massive Assembly

Features

Good Boy Creative

Films in this Campaign

2021: VALORANT Masters Berlin

ARS LONGA, VITA BREVIS

FEAT

PROMO

Sep 2, 2021

ARS LONGA, VITA BREVIS

Day 1 Tease

OVERNIGHT

Sep 10, 2021

Day 1 Tease

Day 2 Tease

OVERNIGHT

Sep 11, 2021

Day 2 Tease

Day 3 Tease

OVERNIGHT

Sep 12, 2021

Day 3 Tease

OVERNIGHT

Sep 12, 2021

Day 3 Tease

Day 4 Tease

OVERNIGHT

Sep 13, 2021

Day 4 Tease

OVERNIGHT

Sep 13, 2021

Day 4 Tease

Day 5 Tease

OVERNIGHT

Sep 14, 2021

Day 5 Tease

OVERNIGHT

Sep 14, 2021

Day 5 Tease

Day 6 Tease

OVERNIGHT

Sep 15, 2021

Day 6 Tease

OVERNIGHT

Sep 15, 2021

Day 6 Tease

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Eric Margusity © 2024

Eric Margusity © 2024