VALORANT Masters Reykjavík

OVERVIEW

Creative Direction

ART Direction

Copywriting

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Massive Assembly

Partner: Massive Assembly

Partner: Massive Assembly

Embracing a tonal narrative 110%, from promo to agent reveal —

The first event of the 2022 season was our chance to build off the learnings of our first year, and set a new tone for creative. Coincidentally, a new agent launch was falling in the same window... Seeing the opportunity, we leaped to build a thematic around their nightmare fueled power fantasy. Become the Nightmare was the result. A highly divisive campaign that sequestered itself deep into the minds of the VCT faithful as that time we went full-on horror.

"Yooooo this was [fire]"

For our promo film creative, we looked at nightmare scenarios that could occur in gameplay, and brought them to life through horror-ridden metaphors. • The pressure of expectations • Lack of info on your opponent • Time running out Paired with our live action creative, where we dug deep on an icelandic horror set, the pros brought to life the campaign in ways we could've only imagined to be possible. Ultimately the creative set a new standard for the VCT and how we can co-launch moments both for the sport and game.

"Yooooo this was [fire]"

"Yooooo this was [fire]"

For our promo film creative, we looked at nightmare scenarios that could occur in gameplay, and brought them to life through horror-ridden metaphors. • The pressure of expectations • Lack of info on your opponent • Time running out Paired with our live action creative, where we dug deep on an icelandic horror set, the pros brought to life the campaign in ways we could've only imagined to be possible. Ultimately the creative set a new standard for the VCT and how we can co-launch moments both for the sport and game.

For our promo film creative, we looked at nightmare scenarios that could occur in gameplay, and brought them to life through horror-ridden metaphors. • The pressure of expectations • Lack of info on your opponent • Time running out Paired with our live action creative, where we dug deep on an icelandic horror set, the pros brought to life the campaign in ways we could've only imagined to be possible. Ultimately the creative set a new standard for the VCT and how we can co-launch moments both for the sport and game.

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read the Manga

— SLIDE Right —>

Read the Manga

— SLIDE Right —>

  • End of Manga

  • End of Manga

campaign team

Brand Lead

Katie Simpson

Creative Director

Eric Margusity

Art Director

Tracy Fu

Producers

Jenna Cedicci

Tamara Henderson

Production

Massive Assembly

Features

Good Boy Creative

Films in this Campaign

2022: VALORANT Masters Reykjavik

Become the Nightmare

FEAT

PROMO

Apr 4, 2022

Become the Nightmare

The Nightmare Within

FEAT

OVERNIGHT

Apr 10, 2022

The Nightmare Within

Day 2 Tease

OVERNIGHT

Apr 11, 2022

Day 2 Tease

Day 3 Tease

OVERNIGHT

Apr 12, 2022

Day 3 Tease

OVERNIGHT

Apr 12, 2022

Day 3 Tease

Day 4 Tease

OVERNIGHT

Apr 13, 2022

Day 4 Tease

OVERNIGHT

Apr 13, 2022

Day 4 Tease

Playoffs Tease

FEAT

OVERNIGHT

Apr 14, 2022

Playoffs Tease

FEAT

OVERNIGHT

Apr 14, 2022

Playoffs Tease

Day 6 Tease

OVERNIGHT

Apr 15, 2022

Day 6 Tease

OVERNIGHT

Apr 15, 2022

Day 6 Tease

Load More

Eric Margusity © 2024