VALORANT Masters Iceland

OVERVIEW

Creative Direction

ART Direction

Copywriting

Client side

Agency: Riot Games

Agency: Riot Games

Agency: Riot Games

Partner: Massive Assembly

Partner: Massive Assembly

Partner: Massive Assembly

The first ever international tournament for the VCT and the tagline is Evolve or Die (?!) —

The VCT's foray into international events was a humble 8 team tournament with a tagline that challenged the pros to step the hell up. As we found our footing with the VCT, we re-engaged with our trusted partner Massive Assembly to find a story fitting of the moment. Spicy as it was, the community responded with praise and love for the work. Setting a standard that we would have to meet for years to come.

"These editors are just something else, good job."

This campaign served as the foundation for many of our partnership expressions within the VCT. Setting the standard and processes for how marketing work would surface on broadcast, in-venue, and on social channels.

"These editors are just something else, good job."

"These editors are just something else, good job."

This campaign served as the foundation for many of our partnership expressions within the VCT. Setting the standard and processes for how marketing work would surface on broadcast, in-venue, and on social channels.

This campaign served as the foundation for many of our partnership expressions within the VCT. Setting the standard and processes for how marketing work would surface on broadcast, in-venue, and on social channels.

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read the Manga

RANK UP! The Masters Tokyo One-Shot

Read in Fullscreen

Read the Manga

— SLIDE Right —>

Read the Manga

— SLIDE Right —>

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campaign team

Brand Lead

Joe Elliott

Creative Director

Eric Margusity

Art Director

Tracy Fu

Producers

Jenna Cedicci

Tamara Henderson

Production

Massive Assembly

Features

Good Boy Creative

Films in this Campaign

2021: VALORANT Masters Reykjavik

EVOLVE OR DIE

FEAT

PROMO

May 20, 2021

EVOLVE OR DIE

Day 1 Tease

FEAT

OVERNIGHT

May 24, 2021

Day 1 Tease

Day 2 Tease

OVERNIGHT

May 25, 2021

Day 2 Tease

Day 3 Tease

OVERNIGHT

May 26, 2021

Day 3 Tease

OVERNIGHT

May 26, 2021

Day 3 Tease

Day 4 Tease

OVERNIGHT

May 27, 2021

Day 4 Tease

OVERNIGHT

May 27, 2021

Day 4 Tease

Day 5 Tease

OVERNIGHT

May 28, 2021

Day 5 Tease

OVERNIGHT

May 28, 2021

Day 5 Tease

Day 6 Tease

OVERNIGHT

May 29, 2021

Day 6 Tease

OVERNIGHT

May 29, 2021

Day 6 Tease

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Eric Margusity © 2024

Eric Margusity © 2024